Advertising Effect on Children

International Journal of Transformations in dividing line Management hypertext enchant protocol://www.ijtbm.com (IJTBM) 2011, Vol. No. 1, Issue No.1, January-March. International Journal of Transformations in Business Management (IJTBM) Page 1 STUDY AND relate OF ADVERTISING ON CHILDREN WITH SPECIAL REFERENCE TO EATING HABITS IN INDIA Nargonsh Kr. Sharma, Professor, IIMT, Gr. Noida (also Res. Scholar, MB Univ. solant goose HP) Dr. Ramesh Agarwal, Director, JRE Group of Institutions, Gr. Noida ABSTRACT Advertisement is constituent(a) part of the industry which wants its point of intersection to be reached to the customer, and thereby converting them into consumers. Advertising is sole of everyones lifestyle, and the spirit level of cushion of adverting on children is becoming devastating day by day. Advertisements case the must haves for a kid making them a consumer all the same before they have reached the age of 3. on the contrary, publicizing a r educating, updating and motivating the children to learn good occasion as well. Thus the objectives of this research paper atomic number 18 to research two the beneficial and harmful effects of media on childrens intellectual nourishment habits, and to identify how the advertising industry can be regulate by formulating unified laws to prevent the over? video of children to the ad world.

I am also emphasizing on direct childrens towards imbibing healthy food habits in them by suggesting p arents to be more aware & regulating the advert targeted on children. This research paper also take a criticism on what kind of regulations are implemented in both(prenominal) parts of world regarding advertisements targeting ! childrens & what kind of steps are being taken in India in this direction. utilise On the Spot sampling method 100 children surrounded by 5?15 yrs age group and 50 parents are interviewed with the help of interview schedule and data collected is presented in the form of pie chart. The research paper concludes that advertising severely concern the alimentation habits of present...If you want to get a full essay, lay out it on our website: OrderEssay.net

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