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diary of concern and Marketing Research Success factors and equal focus strategies for logistics outsourcing George N. Kenyon Lamar University Mary J. Meixell Quinnipiac University Abstract Logistics outsourcing has a significant effectuate on how manufacturing wholes spring up and deliver products to their customers. Indeed, many manufacturing firms do not own or manage the transportation and storage resources used for inbound and outgoing shipments from their facilities. Earlier research, however, has cast mistrust on the efficacy of outsourcing, as some companies experience hearty executing outcomes while others do not. This research investigates the cause of logistics outsourcing on cost by analyzing empirical data across a wide variety of industries, using data from a confine up on of manufacturing plant managers. Our analysis indicates that outsourcing logistics activities slightly increase COGS, but the existence of lead factors suggests i nteresting new strategies for outsourcing the logistics functions.

Keywords: Logistics, Outsourcing, Manufacturing Strategy, trial-and-error analysis Success factors for outsourcing, Page 1 Journal of Management and Marketing Research INTRODUCTION The efficiency and effectiveness of the logistics motion has a consider up to(p) influence not only on the business performance of manufacturers but also on the customers intuition of the quality of the products and services provided by the plant. If inbound material flows from the supplier are erratic, the firms indwelling operation leave behind not be able to sustain their production strategies without a heights level of se ntry duty stock. Similarly, if the flows of ! finished goods to the customer are unreliable, the firms customer base will be dissatisfied. Accordingly, logistics is strategically important in many industries as it is central to achieving warring advantage (Bowersox, Closs, & Cooper, 2010). Logistics experience is highly specialized and...If you want to get a unspoiled essay, order it on our website: OrderEssay.net

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