Television Ratings

Lealand and Martin (2001, p. 69) state very little happens by accident in video, and every element or intervention has its purpose. This yell is particularly true when it comes to telly computer programming. The act of telecasting programming is the practice of organizing television programs in a daily, weekly, or season-long archive (Ellis, 2000). Each days chronicle is the result of a get of c areful, strategical decisions by specialists in programming (or computer programming as its also called), who have purchased the programs and whence mean the taking over in which to screen them (Horrocks& Perry, 2004, p.184). Ellis describes the television chronicle quite thoroughly by use of analogy; If programs are the building blocks of television, then the schedule s its architecture, defining the construction that gives meaning to each(prenominal) programming block (2000, p.41) But why is computer programing so paying attention and strategic? What influences make th e schedule endow programs in their allocated slots? This essay will seek to answer these questions by analyzing television scheduling in general, and by analyzing an actual television schedule to describe the strategies and methods used by television schedulers. In impairment of why television scheduling is so careful and strategic, the answer is simple.

Television scheduling is centered on and driven by ratings and advertising. Advertising dollars are crucial and seek after by broadcasters and scheduling is one way to set ahead them. As Horrocks & Perry (2004, p.186) put it programming [scheduling] is highly responsive to the interests of advertisers. programing is accordingly an aggressively competitive activity, in whi! ch channels essay to maximize appeal to certain audiences at certain times. trustworthy scheduling strategies are used to give television programs the better attainable chance of attracting and maintaining an audience, and schedulers aim to take and retain as wide-ranging a share of that target audience as likely (Ellis, 2000). These...If you want to get a full essay, rule it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay